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Noelene Callaghan

My Blog

My Blog

Social Media Usage Statistics for 2012 Infographic Summary:

Posted on 16 October, 2012 at 5:25

Stumbled across this and am absolutely fascinated by it



1. Facebook has 845 million active users.

2. The average Facebook user has 130 friends.

3. The average Facebook visit lasts 23 minutes.

4. 46% of Facebook users are over the age of 45.

5. 57% of Facebook users are female (43% male).

6. 57% of Facebook users report having been to “some college” (24% bachelors or graduate degree).

7. 47% of Facebook users report making between $50,000 – $99,000 annually (33% between $25,000 – $49,999).



1. Titter has 127 million active users.

2. 13% of internet users also use Twitter.

3. 54% of Twitter users use Twitter on their mobile devices.

4. 36% of Twitter users tweet at least once a day.

5. The average visit on Twitter lasts for 14 minutes.

6. 59% of Twitter users are female (41% male).



1. Google+ has had 90 million unique visitors.

2. Google+ users are 71% male.

3. The most common occupation of a Google+ user is an engineer.

4. 44% of Google+ users are “single”.



1. Pinterest has had 21 million unique visits.

2. The top locations for Pinterest users are Mississippi, Alabama, Kentucky and Tennessee.

3. The top interests of Pinterest users are crafts, hobbies, interior design and fashion.

4. 82% of Pinterest users are female (18% male).

5. The average Pinterest visit lasts 17 minutes.



1. LinkedIn has 150 million registered users.

2. 75% of LinkedIn users use it for business purposes.

3. There are 2 million companies on LinkedIn.

4. 50% of LinkedIn users have a bachelors or graduate degree.


Categories: 2012, Research, Social Networking Sites